The 6 Scale Up Archetypes—Which One Are You?
- Maja Kazazic
- Oct 21
- 2 min read

Not every path to success looks the same. Some of us leap before we plan. Others map every detail before taking the first step. Some lead with bold vision. Others lead through quiet, steady action.
But in the years I’ve spent helping individuals and organizations grow, I’ve noticed something:Most of us scale best when we understand how we naturally operate—and where we tend to get stuck.
That’s why I created the 6 Scale Up Archetypes.Each one reflects a distinct pattern of strength, leadership, and potential. And once you know yours, it becomes a map—not just for where you’re strong, but where you can grow next.
Let’s take a look.
1. Visionary Builder
You see what others can’t. You dream big, spot opportunities, and imagine futures no one’s built yet.Your gift is vision. Your next step is structure. Ideas are your power—but systems will turn them into lasting impact.
2. Strategic Architect
You bring order to chaos. With you, growth becomes inevitable because you’ve mapped it out.Your brilliance is in building foundations. But remember: too much planning can delay the leap. Action is what breathes life into the blueprint.
3. Momentum Maker
You move. And you move fast. Consistency, discipline, progress—these are your language.You don’t wait for motivation. You just keep showing up. Your challenge? Rest. Without it, momentum becomes burnout in disguise.
4. Tenacious Trailblazer
You refuse to be stopped. Setbacks don’t scare you. They shape you.Your power lies in resilience. But not every mountain is meant to be climbed. The real wisdom is knowing when to pivot—and when to push.
5. Connection Catalyst
People are your greatest strength. You build bridges, spark ideas, and create momentum through community.But energy is finite. Depth over breadth will take you further. Align your connections with your mission—and watch them amplify it.
6. Balanced Leader
You bring it all together. Vision, strategy, action, relationships—you hold them in harmony. Your gift is integration. But balance can also mean hesitation. Don’t wait too long to leap. You’re more prepared than you think.
We all carry parts of each archetype within us. But one will feel like home. One will feel like truth. And when you lead from that truth—with awareness of your growth edge—you stop fighting your nature and start scaling with it.
Ready to find out which archetype you are?
Take the free Scale Up Archetype Quiz and get your personalized growth plan.



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